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Explain how it works in 40 seconds.

Short animated explainers for brands, educators and channels, made for you in the @valueanimate house style. Every line is checked against a source you can read, and you get finished vertical videos, ready to post.

3 reels in 10 working days. Made by Gregor, who grew @valueanimate to 251K followers on Instagram.

What a held-in sneeze can doHealth and the body · VA-0005
How GPS finds youTech and products · VA-0010
The bridge that marching brokePhysics and engineering · VA-0006

Fact-checked first, then animated.

One idea per reel, told by our presenter in 30 to 60 seconds: a hook in the first second, a new picture every second or so, and captions that build word by word. Before anything is animated, every sentence is tied to a source.

  • A script built on a source list: every claim has a link you can check
  • One round of script revisions before anything is animated
  • One round of edit revisions on the finished cut
  • Word-by-word captions burned in, plus sound effects
  • Vertical 9:16 for Reels, Shorts and TikTok; square 1:1 on request
  • Use on your own channels, including ads you run from them
Claim ledger for VA-0010, an excerpt
  • “Those satellites aren’t tracking you”

    EU Space Programme Agency, Galileo FAQ

    Verified
  • “In a billionth of a second, light travels one ruler’s length”

    Ashby, Living Reviews in Relativity (2003)

    Verified
  • “Each one would gain 38 millionths of a second a day”

    Pogge, Ohio State University

    Verified
  • “Without the fix, your map drifts 10 km a day”

    Widely repeated, but disputed by physicists

    Cut: disputed

17 claims checked for one minute-long reel. The popular “10 km a day” line stayed out of the voiceover because the sources disagree. Your scripts get the same treatment, and the list comes with your files.

Made for things that are hard to explain.

  • Edtech and courses

    The concept your lesson is built on, shown in 40 seconds.

    For exampleWhy you forget most of a lecture by tomorrow, and how spaced repetition flattens the curve

  • Health and science

    The mechanism behind a device, a treatment or an exhibit. Never advice.

    For exampleWhat a glucose sensor’s hair-thin filament actually measures

  • Products and hardware

    The clever part of your product that a spec sheet can’t make interesting.

    For exampleHow a lost tracker gets found by a stranger’s phone without either of you knowing

  • YouTube and Instagram channels

    Your long-form library, turned into a steady run of Shorts and Reels.

    For exampleOne idea from a 20-minute video, told in 45 seconds

Packages and prices.

Start with a pilot. If the reels work for your audience, move to a monthly series. Every package has the same scope; only the number of reels changes.

  • Pilot

    Start here

    $1,200 one-off

    $400 per reel

    3 reels in 10 working days. The low-risk way to test the format on your audience.

    • 3 finished reels, 30–60 s each
    • Delivered within 10 working days
    • 50% upfront, 50% on delivery
    Start a pilot
  • Series 4 reels a month

    $1,600 / month

    $400 per reel

    4 reels a month, about one a week, on a topic plan we agree each month.

    • 4 reels a month
    • Monthly topic plan, scripts approved in one batch
    • Billed monthly, cancel with 30 days’ notice
    Ask about this series
  • Series 8 reels a month

    $3,000 / month

    $375 per reel

    8 reels a month, about two a week. For teams posting short-form every few days.

    • 8 reels a month
    • Monthly topic plan, scripts approved in one batch
    • Billed monthly, cancel with 30 days’ notice
    Ask about this series

Add-on: Custom presenter character. Designed for you, 20+ poses, used only in your reels.

about $1,000

Prices in US dollars, before VAT. Invoiced by Media-z OÜ, Estonia. Pilots: 50% upfront, 50% on delivery. The 10 working days start when the brief is agreed and the deposit arrives.

How it works.

  1. Brief

    A 20-minute call or a written brief: your audience, the topics, the claims that must be right, and anything off limits.

  2. Scripts with sources

    We write each script on a claim ledger, a list of every claim with its source. You approve it, or ask for one round of changes.

  3. Production

    Voice, animation, presenter, captions and sound effects, in the same house style as our own reels.

  4. Review and delivery

    You see the cuts and ask for one round of edits. Then you get the final 9:16 files (1:1 too, if you want them) and the source list.

Made with AI, said up front.

We make these with AI tools: Claude Code writes the animation, the voice is synthetic and some images are generated. A person writes the brief, checks every claim and approves every frame, and nothing goes out without your sign-off. We suggest labelling the reels as AI-made where the platform asks.

The reels are yours to use on your own channels, including ads you run from them. Our presenter stays ours and appears only in the reels we deliver. We may show your reels in our portfolio unless you say no.

What we won’t make

  • Medical or financial advice. We explain how things work, not what someone should take, buy or invest in
  • Claims we can’t source, or that would mislead: no invented numbers, no miracle before-and-afters
  • Claims about competitors or people that could be defamatory

Tell us what needs explaining.

Gregor reads every enquiry and replies within 1 working day. We take on two or three pilot clients at a time, so each one gets proper attention.

Prefer email? info@valueanimate.com

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